Customer Success Story

DIGITAL CAMPAIGN
BENCHMARK TOOL

A web application was designed to analyze data captured through worldwide digital campaigns, run by the teams of a Seattle-based software company. The application enables marketers to study past campaign performances, and then plan and estimate return on investment (ROI) based on benchmark data.

I want to say again, “v3 IS AWESOME!” The changes you’ve implemented for us make an enormous difference and the more I use it, more I realize how deficient v2.5 is…

Senior Marketing Communications Manager, Seattle-based Software Company

WHAT VIDYATECH DID?

Challenge

It was getting difficult for the customer to support and enhance the Campaign Benchmark Application, as the developers who originally developed the app had moved on and there was no documentation available to understand the application development process.

The incorrect data computation was resulting in unreliable campaign reports, which were damaging the customer’s goodwill. The problem had started taking a toll.

Solution

Vidyatech team of experts took over the tool’s Version 2.5, which was developed by a third party. From documentation and bug-fixes to testing and re-release, all open issues were handled smartly.

Simultaneously, we also supported the existing users. After interviewing the users to ascertain their pain points, we designed and implemented a process to ensure data quality and report accuracy.

We successfully architected, designed, and deployed Version 3 and Version 3.1, and moved to sustained engineering phase.

Results

The Campaign Benchmark Application now works smoothly and seamlessly.

  • 100% bug-free analytics tool.
  • 99% accurate data and reports.
  • Improved forecasting to aid planning and management.
  • Better and reliable updated versions for more successful campaigns.

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